BRIU
Nigeria's leading finance and market intelligence news report.

Innovation and Product Development

Developing new ideas is easy

…identifying winning ideas – those that will survive and fuel top-line business growth – is significantly more difficult

A right assessment is crucial to influence a winning idea / strategy

Investment costs increase significantly when product development begins; it is expedient to test every concept | idea | product among a representative audience of the target group for acute feedback before production

Successful products or services are those with tailored designs and implementation that meet specific and unmet needs

Our Innovation and product development solutions allow you to test your concepts or products before launching it into the market for overall likeability to get them as “best fit” to meet existing or future needs.

How is this done?

Upon commissioning,

  • We design an audience sample based on the targeted consumers/customers
  • We test and record their feedback on the Concept | Product | Package to be launched through a structured questionnaire
  • We compile and analyze the results and provide you with our findings and recommendations

What is the Impact delivered

Through our recommendations, you will be able to identify areas of strength and weakness to make your product “just right” for the market.

How Can We Help You?

Partner with BRIU today to build lasting ideas of tomorrow